ryan on Instagram: "This is why McDonald's is a multi billion dollar franchise McDonald's became a multibillion-dollar company not just by selling food, but by perfecting systems, scale, and real estate. What started as a single restaurant evolved through the Speedee Service System, which prioritised consistency, speed, and repeatability over creativity, allowing the brand to be replicated anywhere in the world. Under Ray Kroc, McDonald's shifted into a franchise model where the company controll