Why trademarks and patents are so valuable
11:24
CNBCElizabeth Schulze,Lindsey Jacobson,Jason Reginato,Dain
Why trademarks and patents are so valuable
Imagine Nike without the swoosh, McDonald's with no golden arches or Apple without an apple. Trademarks and patents can make or break a company. In the U.S. alone, intellectual property-intensive industries contribute trillions of dollars to the economy every year, and IP has become a key battleground between the world's biggest economic powers ...
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