Strutter - Season 1 - Episode 7

In this video, we break down how we generated $121,000 in sales this month by focusing on high-ticket B2B products instead of selling cheap trinkets or chasing viral hype. We explain why traditional B2B companies deliberately hide pricing behind custom quotes, sales calls, and reps — not because it’s necessary, but because it maximizes profit and control. Then we show how we’re disrupting that model by building B2C-style websites with transparent pricing, making it easier for buyers to say yes.