Geofencing in the Age of AI: Smarter, Safer, Data-Driven Marketing
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YouTubeMarketingAgentDotIo
Geofencing in the Age of AI: Smarter, Safer, Data-Driven Marketing
Geofencing used to mean drawing a virtual fence and sending ads when people entered it. But in the AI era, it’s evolved into intelligent, data-driven precision marketing. What’s new: AI now fuses GPS, Wi-Fi, Bluetooth, and motion data to detect if someone stopped, passed through, or might return. Predictive models add context—weather ...
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Geofencing Marketing
Location-based marketing is entering hypergrowth. Beacon and geofencing technologies are projected to reach $56.6B by 2026, growing at nearly 60% year over year as more industries adopt real-time, location-aware engagement. From retail and events to real estate and mobile services, brands are using geofencing to connect digital messaging with physical presence—right when intent is highest. In 2026, relevance isn’t just personal. It’s geographic.
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