The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Candle Media’s Kevin Mayer, the former top Disney executive and CEO of TikTok, expects the Ellisons to raise their hostile offer for Warner Bros. Discovery as they attempt to woo shareholders away ...

Actress and activist Jane Fonda did more than just release a strongly worded statement against a potential Warner Bros. Discovery merger — she made a full parody video. Fonda channels Nicole Kidman’s ...

"I review and react to music from all over the world alongside my co-host and amazing brother 'Efra'. We discover new music everyday from a plethora of World-Wide music industries ranging from; ASIA ...

Google will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Google rolled out version 22 of the Google Ads API, introducing new automation and AI-powered tools designed to help advertisers build, optimize, and scale campaigns more efficiently. What’s new. The ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...

Difficulty digesting large meals may limit where these temperature-sensitive snakes can call home — and that might be a good thing in places where they're invasive. When you purchase through links on ...

Elon Musk just made a big promise during a livestream talking about advertising on X: the ads will soon be so good, you’ll actually look forward to them. “We want to change that completely to where ...