Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

SIOUX FALLS, S.D. (KELO) – The City of Sioux Falls has changed the way it funds nonprofits, which has led to the Multi-Cultural Center losing out on $140,000. Earlier this year, the city announced it ...

Trump floats three designs for his 'Independence Arch' in DC Matt Damon claims Netflix wants movies to repeat plots in scenes because 'people are on their phones' Man shot by federal immigration ...

EASTON, Pa. – During a special meeting late Thursday afternoon, Northampton County Council voted to override County Executive Lamont McClure's veto of legislation that alters the contractual ...

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Thirteen days before LIPA trustees voted in May to cancel its search for a new bidder to run the electric grid and instead negotiate a contract extension with PSEG Long Island, a top lawyer for PSEG's ...

NFL Concussion Protocol: In the high-impact world of the NFL, every head hit carries significant risk — and the league has developed a rigorous concussion protocol to protect players from returning ...

The time‑tested request-for-proposal (RFP) model that has underpinned enterprise buying for six decades now feels outmoded. It is a the deepening mistrust between buyers and vendors that drives the ...

PITTSBURGH — The City of Pittsburgh has launched a Pilot Home Buying Program to simplify the process of purchasing City-owned properties, following a 90-day public comment period. The program, ...

Rental company Hertz is beefing up its HertzCarSales.com website, allowing customers to do all of the car buying process online. The company has about 560,000 cars in its fleet, and offloads about ...

Before most house hunters can close the deal, they need to qualify for a mortgage. Learning how to apply for a mortgage in advance - and breaking the process down into digestible steps - can help ...