We’re down to the final week of the NFL regular season, but it’s not too late to get your sweat on at Kalshi. New users can ...

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...

Powell Max Ltd. (NASDAQ: PMAX) shares surged 46.7% in after-hours trading Tuesday, reaching $3.33. Check out the current price of PMAX stock here. The stock closed Tuesday's regular session at $2.27, ...

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax. Campaign total budgets are ...

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, ...

ISTANBUL, June 20 (Reuters) - Turkey's antitrust authority will launch a probe into Google's (GOOGL.O), opens new tab Performance Max (PMAX) to determine if the AI-powered ad campaign product violates ...

ISTANBUL (Reuters) -Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on ...

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to ...

Attackers are increasingly abusing sanctioned tools to subvert automated defenses. Tracking your Windows fleet’s PowerShell use — especially consultant workstations — can provide early indications of ...

PowerShell has long been a cornerstone of IT automation, but for many professionals -- especially those just starting out -- it can seem intimidating. At this year's TechMentor conference (taking ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...