Substack, the historically anti-advertising newsletter platform, has announced it will pilot an advertising programme following its latest funding round. Substack was founded with the goal of ...

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap operas, per details shared with Marketing Dive. The scripted content series, titled ...

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...

Forget what you think you know about native advertising. It's not about tricking people; it's about respecting them. This guide breaks down native advertising, separates a great campaign from ...

Podcast listenership in Canada is experiencing its strongest growth to date. Recent national studies show that more than 7 million Canadians listen to podcasts every month (19% YOY growth), with ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in ...

June 9 (Reuters) - Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies. Advertisers ...

SAN FRANCISCO--(BUSINESS WIRE)--With over 99% of U.S. households subscribing to at least one streaming service and Americans spending 40% more time watching streaming than social media, it’s clear the ...

Nexad, a new startup that wants to put ads in AI apps, raised $6 million in seed funding. The startup is both matching ads with audiences and creating them itself. Check out the 10-page pitch deck ...