Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Choice Privileges underwent a complete overhaul for 2026. The hotel group says the new program is designed so members can earn rewards, reach elite status more quickly, and access benefits designed to ...

HTS powers billions in travel and travel fintech sales annually and serves more than 400 million credit card customers across ...

Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

Surveillance pricing promises higher margins, but risks backlash as consumers discover how AI and loyalty data are quietly ...

Burnout rises and job loyalty shrinks, shifting perks from "nice-to-have" to a much-needed core culture strategy. Roll perks ...

Casino loyalty programs like Caesars Rewards and MGM Rewards offer some of the industry’s most exclusive perks and benefits. Plus, there’s a new Fanatics ONE loyalty program where players can earn ...