Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first Smart Bricks sets are already available for pre-order and will be released in ...

SINGAPORE – You no longer have to make your own sound effects or play the Star Wars soundtrack on your mobile phone while playing with Lego. Instead, the iconic Imperial March anthem could come from ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

Add Yahoo as a preferred source to see more of our stories on Google. [AFP via Getty Images] Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

The new Smart Play system adds sound, motion and reactions without screens Dubai: Lego has just unveiled what it's calling the biggest innovation in nearly 50 years, and honestly, it looks impressive.

At the heart of LEGO SMART Play is the LEGO SMART Brick, a tiny computer that fits inside a traditional 2x4 brick. Inside the brick is a custom-made ASIC chip measuring approximately 4.1mm in diameter ...

The Amarillo Brick Convention is coming back to the Amarillo Civic Center on Saturday and Sunday, Jan. 10-11. According to a news release sent by the company, it will be the “ultimate event” for LEGO ...

Add articles to your saved list and come back to them anytime. The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the most ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...