The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

If there's one thing Bath & Body Works knows how to do, it's to get the people talking. Instead, the mall staple is going viral for a creative and first-of-its-kind new marketing campaign, having ...

The Outer Worlds 2 map - quests, secrets and collectibles, unique weapons and clothing items, merchants, fast travel points, companions quests and much more. Our map will help you easily complete the ...

Netflix’s advertising business, once considered a side experiment, saw its best quarter in the July-September period, proving it is now a reliable revenue stream in addition to subscription. Netflix ...