Spain and Iraq have signed a strategic agreement on counterterrorism training, the Spanish Defense Ministry said.
IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...
AI company Runway has announced what it calls its first world model, GWM-1. It’s a significant step in a new direction for a company that has made its name primarily on video generation, and it’s part ...
NEW YORK, Dec. 4, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the agenda for its 2026 IAB Annual ...
Brands are more bullish on the creator economy than ever. In 2025, U.S. creator ad spend will reach $37 billion thanks to 26 percent year-over-year growth, a new report by trade group Interactive ...
Advertiser spending on creators is expected to hit $37 billion in 2025, according to a new IAB report. The category's growth comes as legacy formats like linear TV lose audience. More marketers ...
A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...
Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...
The Interactive Advertising Bureau (IAB) has developed an industry guide and road map for developing conversion APIs (CAPI) for the connected TV (CTV) ecosystem to support measurement, privacy-safe ...
The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...
The latest GPP updates introduce four new U.S. state sections — Maryland (effective October 1, 2025), Indiana, Kentucky, and Rhode Island (all effective January 1, 2026) — to reflect recently enacted ...
The Interactive Advertising Bureau (IAB) announced a significant restructuring of its 2026 events calendar, creating a dedicated fall week that brings together creator-focused marketing platforms. The ...
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