These pro tips and scent-sational sprays, deodorizers and more will make everyone who comes over sniff with approval.

As smart home technology evolves from functional integration to emotional connection, olfactory interaction is emerging as a ...

Learn what scent stacking is, how to layer perfumes and body mists, and the best fragrances to mix for a custom scent that ...

At a time when every brand is screaming for relevance, I believe the leaders who master silence will be the ones who stand ...

SHOPPERS are flocking to Amazon to get their hands on a 60p bargain that keeps your home smelling fresh all day. The nifty ...

When your home needs more than just a diffuser but something that actually transforms your wellbeing, this new NEOM gadget ...

Budget car accessories like smart car diffusers, plug-in heated blankets, and magnetic phone mounts can give any vehicle a ...

You can choose from four models: the Mini, Version Four, the Plus, and the Car Pro. The Pura Version Four is the standard and commonly sold in starter kits that provide the diffuser and two scents.

Discover the potential of scent marketing and learn to craft a winning aroma strategy for your brand. Learn the science behind olfactory branding. In modern marketing, it's easy to forget the profound ...

NEW YORK -- A trip through New York City's crowded subway system usually offers a pungent mix of industrial and bodily aromas. But inside a stretch of the Grand Central station this holiday season, ...

Transparent has released a new Aroma Diffuser Crafted from glass and aluminum, the Aroma Diffuser reflects Transparent’s signature minimalist aesthetic. Ultrasonic innovation turns fragrance oils into ...

Scent memories can be some of our most foundational, and the holidays tend to be when a lot of them come to the forefront, whether it’s the smell of the same cookie recipe Grandma baked or the scent ...