2025 was the year a lot of people gave in and made generative AI part of their lives, for better or worse.

A Gemini-powered personal health coach is available in preview for Fitbit Premium subscribers. I let it plan my workouts for ...

Your business can reach customers from around the world using multilingual SEO to help any shopper find your ecommerce site.

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Google Gemini for Workspace can be exploited to generate email summaries that appear legitimate but include malicious instructions or warnings that direct users to phishing sites without using ...

Google's search was once so ubiquitous that the verb "to google" is now synonymous with "look it up." Yet it's now more than ever that Google's hegemony is in question. Studies have suggested that ...

AI has taken over basically everything in tech. Whether it’s search, social media, or basically every other app on your phone, AI is just everywhere. It demands your attention and is often not ...