Like drug addiction, greed hijacks the brain's reward system. In healthcare, this pathological pursuit of profit has life-or-death consequences.

Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

Animals caught acting like humans in hilarious ways. FA9LA rapper Flipperachi says Akshaye Khanna and Dhurandhar changed his life dramatically, 'The film has done incredibly well globally' Kittur Rani ...

Despite miniature brains, insects exhibit flexible, adaptive, and goal-directed responses. Behaviors indicating rule abstraction and complex decision-making challenge the long-standing view of insects ...

Many Americans misjudge which personal behaviors have the biggest impact on carbon emissions, researchers have found. But efforts to improve climate literacy that focus too narrowly on individual ...

Summary: Long thought to be mere support cells, astrocytes are now shown to play a powerful, dynamic role in regulating brain function and behavior. New research in fruit flies and rodents reveals ...

Kiley Seymour receives funding from The Australian Research Council. She is affiliated with The Centre for Neurotechnology and Law. Roger Koenig does not work for, consult, own shares in or receive ...

Summary: Lithium, a drug widely used for bipolar disorder, may also treat autism spectrum disorder (ASD), according to new research. The study found that lithium restored brain function and reduced ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...