AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

As 2025 inches towards its end, National Geographic is celebrating the year by dropping its annual Pictures of the Year 2025, “highlighting the images that most inspired and defined the past year ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

As personal AIs and chatbots transform search behavior, WPP’s chief AI officer, Dr Daniel Hulme, explains why marketers must now optimize for what AI “knows” – not just what people type. “Reports of ...

The new buzzword in marketing is GEO, Generative Engine Optimisation, but is it worth paying attention to? Or is it just more marketing spin for SEO? The short answer? Yes, GEO is absolutely real.

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility. For three decades, SEO has been the cornerstone of digital visibility.

For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews ...

Shares of private corrections company GEO Group (NYSE:GEO) fell 3.7% in the afternoon session after a media report detailed allegations of abuse and neglect at an immigrant detention center run by the ...

You need a lot of cash in Hollow Knight, whether it's to purchase new Charms or to pay for a powerful weapon upgrade. Although you gather funds over time by fighting ...

Disappointing guidance led to a post-earnings plunge for The GEO Group shares earlier this month. While the stock has fallen by over 20%, shares are at best fairly priced and could keep dropping if ...

First SEO, now ‘GEO’. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content. Generative Engine ...