Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

Brands strive to deliver the right message to the right customer on the right channel. But before that can happen, they need to know exactly who their customers are. This is where identity resolution ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Many retailers rely on data to drive business growth—but as privacy concerns grow and cookies phase out, adopting a responsible approach to collecting first-party data and respecting customers’ ...

Retailers today face a major shift in understanding and reaching their customers. As third-party cookies fade away and browser privacy restrictions tighten, they are faced with the harsh reality of ...

Your resume profile, often the first thing recruiters read, can make or break your chances of landing an interview for six-figure roles. It’s your opportunity to summarize your professional experience ...