Jon Light, Senior Director of Product Management at Devexperts, says the shift away from generic platforms accelerated once brokerage technology became deeply ...

Perfect Corp., the leader in AI and AR solutions for beauty, fashion, and retail, will reveal a new era of AI agents and ...

Yahoo DSP has announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo ...

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Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

On Thursday French large language model (LLM) developer Mistral launched a new API for developers who handle complex PDF documents. Mistral OCR is an optical character recognition (OCR) API that can ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

EPS on the chart refers to normalized diluted earnings per share, and the company expects those earnings to rise again in the remaining two quarters of this year, and beyond. With the price down and ...

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...