Public relations (PR) is no longer just a supporting tactic, it’s becoming a core strategy for brands looking to stay visible in the age of AI search. AI-powered search engines increasingly rely on ...

Influence is co-founded by PR Machine’s Mike Liotta and Emily Baird, the latter of whom will step down to become CEO at Influence while Rachel Hosseini and Grace Topalian are being upped at PR Machine ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

2022 was yet another year of waiting for a “return to normal” that never entirely arrived. But the best agencies are the ones that can ride out change and take advantage of even adverse times. Here ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

Dr. Bonilla is a contributing Opinion writer who covers race, history, pop culture and the American empire. She wrote and produced the Emmy Award-winning documentary “Privatized Resilience,” about ...

The most powerful people in PR today know that “public relations” is just a fraction of what it takes to succeed in 2024. They understand how and why the game is changing. They embrace technology and ...

Arduino®, a global STEAM powerhouse, is the leading open-source hardware and software company worldwide. Since its inception, education has been a core principle of Arduino, catering to learners from ...

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. PR is an invaluable tool that becomes ...