The tool, previously only available to Hollywood stars and some top YouTube creators, will allow these high-profile users to flag deepfakes or other AI-generated content that features their likeness.

The tool aims to protect users at the center of political discourse and identify AI-generated videos that resemble their appearance.

Social media companies are under pressure to crack down on so-called deepfake videos that use deceptive images of real people.

For example, back in January, YouTube users encountered a new 'content isn't available' error, which was later found to be ...