Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...

IAC stock rated Buy with a $76 price target and 94% upside. See sum-of-the-parts valuation, MGM stake downside floor, and ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

MNTN Inc. (NYSE:MNTN) provides connected television advertising solutions, campaign management, and analytics, supporting ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

According to recent data, 79% of Indian marketers plan to expand AI usage, yet only 46% feel confident in their teams' ...