Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

The Trade Desk stock has fallen sharply this year. But the underlying business still looks like a long-term winner.

Shoppers can now place orders directly from ChatGPT or Claude, without even opening ecommerce apps. That is forcing Amazon, ...

The 'Bach for Two and Three Pianos' concert makes for one helluva evening’s entertainment, but Shapira takes the presentation ...

Mindful that Pope Francis had often used the traditional pre-Christmas address to the Roman Curia to deliver some hard ...

Following a historic sell-off, shares of The Trade Desk are showing tentative signs of stabilization. The plunge was driven more by technical market mechanics a ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...