The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

"For 2026, this matters because audiences expect visuals that react, evolve, and feel alive," Jane continues. "It signals ...

Advent calendars are a well-established Christmas tradition, but are they inherently wasteful - or are they adapting to a more sustainability-conscious market? We dive deeper into the format's recent ...

Introduction In today’s fast-paced retail environment, margins are under constant pressure. Rising shipping costs, fluctuating order volumes, and growing consum ...

McLaren F1 architect Gordon Murray blasts today’s bloated cars. That said, you won’t believe the humble, everyday vehicles he ...

Appetite Creative's Jenny Stanley makes a case for how connected packaging engages with consumers and builds lasting brand ...

Vana Specialty Packaging has sustained its partnership with Mrs. Fields Cookies for more than two decades, starting in 2003. This long-term collaboration involves the supply of packaging tailored to ...

In a world increasingly saturated with machine-generated imagery, illustration is having its moment of rebellion. I'm ...

Waste360 asked three waste and recycling experts for their thoughts on what we might expect in the next few years. Here’s ...