The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

The French luxury Maison is reimagining its iconic motif, first created by Georges Vuitton in 1896 - read more ...

Throughout the 20th century, the monogram took on a life of its own, becoming central to the visual narrative of the house. From trunks to hatboxes, the dissemination of the LV logo neatly coincided ...

Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...