As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

Allergic reactions: Although rare, sensitivity or allergic reactions to the products used during a keratin lash lift can ...

I recently tried L'Oréal's new Extensionist Mascara, and it gave me Kendall Jenner–level lashes. Click here for proof.

The creation of lash serums as an at-home cosmetic option for beauty enthusiasts began in a doctor's office. “It all started with a happy accident: Patients using glaucoma eye drops began noticing ...

As the face of the campaign, Alex Consani embodies the Lash Latex Lengthening & Sculpting Mascara's sleek and dynamic look ...

I'm officially at the point in my life where I can't be bothered to spend a full minute meticulously coating mascara on each eye in the morning as part of my makeup routine. And while I love a ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...