Most business owners treat typography as an afterthought. You spend weeks agonising over the logo mark or the copy, then slap it into a generic typeface and wonder why the final result looks “off.

Selecting the right typography is one of the most critical decisions when creating an impactful and memorable logo design. The fonts and typefaces used in a logo directly influence how consumers ...

The Visual Communication Design department's undergraduate curriculum is structured to encourage the development of both generalized and specialized activities, as well as hybrids of both. Students ...