The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets this spring but you can get an early look at CES 2026.

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series. View on euronews ...

At CES, LEGO revealed Smart Play, a new tech infused way to play with LEGO. The systems is powered by LEGO Smart Brick, a new type of brick that features a microchip smaller than a stud on the brick.