India’s advertising industry is on the cusp of an evolution. Programmatic buying already represents 42% of the country’s digital ad spend and is projected to reach 44% by 2026. This shift marks a new ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

AI agents will become foundational to the future of digital advertising. They will not only make campaigns more efficient but ...

Brands now expect outdoor to anchor integrated campaigns where physical presence amplifies digital storytelling and digital ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

"at-above-post addthis_tool" data-url=" a whirlwind 2025, the retail industry looks towards 2026. In the second of a two-part ...