Anyone could swipe on a long-lasting lipstick or hydrating balm and call it a day, but every beauty insider knows the joy of ...

Beauty lovers have been heavy-handed with their blush for the last two years, but these rosy pigments will be utilized in a ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the ...

Use gold and neutral eyeshadows, adding deeper shades in the crease and shimmer in the inner corners. For that wide-eyed look ...

Alternatively: No Time (35% off) - If you want your time travel a little less esoteric and more tangible, this Back To The ...

Explore beauty brands owned by Asian celebs that are redefining skincare, makeup, and haircare across global markets.

On an early September morning in New York City, Hailey Bieber’s beauty brand, Rhode, was a few hours away from launching at ...

Before she became known as the internet’s unofficial “CEO of Blush,” Toni Bravo was simply following her curiosity. When she began posting videos in 2022, she was not chasing virality, brand deals, or ...

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Canal Street Antique Mall in Lawrence, Massachusetts delivers that sensation on an industrial scale. Housed in a magnificent brick mill building that practically screams “New England heritage,” this ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber ...

Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.