Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

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During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

Streaming Share Reaches All-Time High with 38.8% of TV. Kentucky Derby on NBC Tops Broadcast Telecasts. Bridgerton on Netflix Leads Streaming with 5.5 Billion Viewing Minutes. NEW YORK – June 18, 2024 ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with an eye on proving and improving ROI NEW YORK – April 25, 2024 – Nielsen, a global ...

SUMMARY: Advertisers seek to understand the relationship between share of voice (SOV) and share of market (SOM). Many factors besides SOV contribute to increased market share including: brand size; ...

Disability representation on television is increasing, but slowly. And in an ever-expanding programming landscape, it’s also increasingly harder to find, and viewers in the disability community are ...

While more TV content is available on demand than ever before, TV audiences are still eager to watch key programming live. And some of these big moments are getting viewers off the couch and out of ...