Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a ...

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer ...

Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet ...

To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word ...

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern ...

NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most ...

Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries, and this year is no exception. From surprising surges in legacy brands to TikTok ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester.

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP discusses the brand’s marketing point-of-view and holiday campaign.