Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce. Hofmeister, whose ...

It is fair to say that partnership marketing has been simply swept under the marketing rug. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and ...

Over a century later, American Jule Gregory Charney – who is considered the father of modern meteorology, teamed with his Norwegian and American counterparts in mathematics, meteorology and computer ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals. The ability to effectively communicate any insights derived from this data is ...

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ...

After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low. But perhaps I was doing ASOS a disservice. After all, there’s a ...

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI ...

When it comes to grabbing a user’s attention on the search engine results page (SERP) in order to win that all-important click, a lot of factors are at work. In search engine optimisation, we tend to ...