The CapCut community created billions of projects in 2025, as more accessible creative tools helped editing evolve from a technical skill into an easy way of everyday expression. Across Communities — ...

Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale. They explore how AI is moving ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

It’s time to address the elephant in the room. Marketers are trying to keep up with online audiences by super-sizing campaigns and chasing cheaper media buys, but without any confidence that these ...

London, 21 March 2022: New research from creative agency Impero today reveals that Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms. In fact ...

There’s nothing inherently festive about Coca-Cola. And yet, as a brand, it’s inextricably linked to the Christmas season, thanks to over a century’s worth of deliberate marketing effort. It’s always ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

With Google’s decision to keep cookies but allow consumers to opt-in or out, marketing on the open web will need to adapt. This shift mirrors trends seen on iOS, where 76% of consumers opt-out, ...

The automotive industry is navigating one of its most complex periods in decades. Global tariffs, shifting trade policies, and persistent supply chain issues have reshaped the way vehicles are built, ...

For two decades, the marketing measurement playbook was simple: Buy ads, rank for keywords, and track the clicks. We built our entire industry on the assumption that discovery happens on a search ...

The digital age, while offering unparalleled connectivity, has paradoxically fostered a sense of isolation among young people. Gen Z, in particular, is navigating a world saturated with fleeting ...