Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Building and executing a product strategy is difficult, to say the least. Forty-five per cent of all products fail to launch on time, while 20% of that number fail to meet internal targets Using an ...

A corporate communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the framework to build a better understanding of ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...