Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

O2 has found itself on the wrong end of an adjudication from ad watchdog the Advertising Standards Authority (ASA) after rival operator Vodafone filed a complaint. Vodafone's gripe with the recently ...

O2 has released a poignant film highlighting the experience of people living with data poverty during the festive season. The scenes are drawn from real stories, featuring a young man working in a ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

complaints about two adverts in the national press. A competing broadband provider complained that only around 5% of UK users could attain the headline speed on ADSL2+ technology and thus the adverts ...

O2's current level of advertising to its low-end customers is hopeless - it texts me roughly daily with adverts for cars and sports betting. Mobile advertising is a horrible user experience at the ...