In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.

Alex Hormozi, a successful entrepreneur, has shared his strategies on building substantial wealth through strategic business practices, focusing on value-based pricing, efficient cash flow management, ...

As cardholders set financial goals for the new year, poor fraud experiences can jeopardise loyalty and dramatically increase banks’ cardholder acquisition costs ...