The satellite radio operator has lost its shareholders a lot of money in recent years.

SiriusXM is partnering with audio entertainment production studio Audio Up to develop new original scripted podcasts. The two companies have entered into a creative programming and strategic agreement ...

Anxiety among consumers and advertisers is challenging the satellite radio company as it gets into new digital formats, including streaming features and podcasting, Jennifer Witz told an investors ...

Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...

Sirius XM SIRI recently announced that it will exclusively broadcast the 2023 Masters Tournament on audio. From Apr 1-9, Sirius XM will broadcast throughout the Masters week. Sirius XM will cover the ...

In addition to developing original scripted series and audio entertainment concepts, the satellite giant also leads a $12 million Series B funding round. With the agreement, SiriusXM will have a first ...

The agreement allows SiriusXM to have a first-look co-production option for original podcast concepts by Audio Up, the podcast production studio founded in 2020 by audio innovator Jared Gutstadt, as ...