If you are in any leadership position, you will likely have to write a letter of recommendation for an employee, coworker, student or intern. Being asked to write a letter of recommendation means the ...

Let's face it. Today's consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must ...

Employers, professors, teachers, colleagues or clients may be asked to write a professional letter of recommendation to assist someone they’ve worked with in some capacity. These letters are vital ...

Good testimonials should also be specific about how your business, product, or service helped the customer. Vague generalizations like “This is an amazing product!” won’t convince anyone to buy from ...