A mother has worn the same dress for 100 consecutive days in an attempt to prove wool is self-cleaning. Brittany Balinski, 34, documented her unusual challenge on TikTok, where she has more than ...

Over 1,100 women have already completed Wool&'s minimalist fashion challenge. When you buy a simple wool dress from an American company called Wool&, it comes with an intriguing invitation—to join a ...

Can we entirely change the way we dress? That’s the question clothing brand Wool& is asking their consumers. The conscious, sustainable brand, which designs easy-to-wear, capsule wardrobe-ready ...

A busy mum claims wool doesn't need washing, even if her kids have urinated on it, and has now worn the same dress for 100 days straight to prove her point. Taking to TikTok, where she's clocked up ...

Merino Wool clothing brand wool& is extremely low on inventory right now after a viral challenge has sparked “an amazing amount of interest” in its clothing. The 100-day dress challenge was created by ...

It is time to move beyond the idea that dresses are not for winters. If you love seeing yourself in dresses often, then don’t let the cold breeze stop you. Enjoy wearing winter dresses with stunning ...

And she extended the theme to the rest of her big day, putting her groom Ian, 42, in a waistcoat made from wool. Mrs Fairburn even carried a Bo Peep-style crook and the ring bearer's cushion was made ...