Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Recent research (2024-2025) consistently demonstrates the advantages of integrated AI-VR training: Knowledge Acquisition: ...

Virtual reality (VR) has taken giant leaps over the past few years, evolving from a niche technology to a dynamic tool that is reshaping industries. While many associate VR with gaming and ...

Tech visionaries sold us the bizarre idea of a ubiquitous metaverse. While we stay in the real world, glued to our phones, ...

The U.S. Ski and Snowboard team used virtual reality to train for Pyeongchang. — -- When U.S. Olympic Alpine ski racer Laurenne Ross wanted to get a sense of the unknown terrain she will face on ...

New Edith Cowan University (ECU) research suggests virtual reality (VR) may play a meaningful role in future mental-health support, and the design of the virtual space itself can make a surprising ...

LOS GATOS, Calif. (AP) — Like many retirement communities, The Terraces serves as a tranquil refuge for a nucleus of older people who no longer can travel to faraway places or engage in bold ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

CINCINNATI ( Cincinnati Business Courier) - Outbounder Advanced Rehabilitation System, a stroke rehabilitation center in ...

Brighton, N.Y. (WHAM) — The Brighton Police Department recently demonstrated newly acquired virtual reality training equipment for 13WHAM. In a back conference room of the department's headquarters on ...