Your prayers have been answered. A fully functional virtual IKEA - yes the Swedish flat-pack furniture shop - opens in Roblox today, with ten people having earned the jobs that were on offer to work ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Skechers has teamed up with Super League, an end-to-end activation partner for brands in immersive gaming platforms like Fortnite and Minecraft, to launch its first store in one of Roblox’s virtual ...

Roblox Corporation reports impressive growth in the number of users and developers, with beneficial guidance for 2024. The company's business model is based on a digital platform that offers content ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

Roblox and Warner Music Group announced that the popular band Twenty One Pilots will hold a virtual concert inside Roblox. The game platform, best known as a haven for kids, has grown up and is ...

Ok, we all know Roblox as the home of many weird and wacky things you might not expect, and here's the latest of those - the horrors of working at Swedish flat-pack furniture store IKEA. Yep, ten ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...

He cited the viral success of Grow a Garden and multiple other breakout hits as evidence that the platform can regularly deliver mass-appeal experiences. Roblox’s large developer community, easy ...

David Guetta will soon be performing his first-ever virtual concert, with a 45-minute set taking place entirely in Roblox. Roblox is more like a creation tool, which allows amateur developers to ...