Stay on top of what’s happening in the Bay Area with essential Bay Area news stories, sent to your inbox every weekday. The Bay Bay Area-raised host Ericka Cruz Guevarra brings you context and ...

The first wave of influencer marketing was all about getting the word out. It was top of the funnel activity. Now it's time for influencer marketing 2.0, which is about creating deeper relationships ...

ANAHEIM, Calif. — In its first decade, VidCon, a conference for social media creators and their fans, was a celebration of all things YouTube. But in 2022, don't expect to see many of the OG YouTube ...

Is the brand-creator marriage holding steady or is the relationship in jeopardy? That was the question asked in a VidCon 2018 Industry Track panel. The answer came quickly: "The marriage is working ...

VidCon has again been canceled because of the Covid-19 pandemic. The Southern California tech conference is usually held in the summer but was pushed to October this year in hopes the pandemic would ...

As the GM & SVP VidCon at Viacom, Jim Louderback oversees the world’s largest event series for online video creators, fans and industry professionals. Jim began his career in consulting and publishing ...