YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...

YouTube is reportedly testing the return of direct messages years after removing the feature in 2019, with limited users ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...

Google-owned YouTube is testing a new feature for content creators that lets them upload and select from multiple thumbnails to add to videos, Android Police reports. The change is intended to allow ...

YouTube announced today via a tweet that it is beginning to test a new design that hides the dislike count of videos from the public. It claims that the new design is in response to feedback about ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...

YouTube has a new test ongoing which allows users to remix Shorts using AI, but creators can opt-out if they wish.

Ads on YouTube have been getting worse, but the “Skip Ads” button often comes to the rescue of lengthy ad breaks. In a new testing, though, YouTube is toying around with making that button much ...

Reports last year suggested Google was looking to make YouTube into more of a shopping hub, but we’ve seen little progress in that arena since. That’s changing a bit today, as Google announced it’s ...