Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep your products top-of-mind and improve sales.

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you’re a marketer, you’ve probably heard the term “influencer marketing” at least a ...

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become ...

Your value proposition is a succinct statement that communicates the unique benefits and value your products or services offer to your target audience. It answers the question, "Why should customers ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

In this series of blog posts, researchers from the Ehrenberg-Bass Institute share the major marketing science discoveries from the past fifty years, and explain the practical implications. In this two ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company. Marketing proficiency is the foundation of every successful entrepreneurial ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...