Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

Cath Kidston has appointed digital marketing agency Stickyeyes to lead its PPC activity in the UK after a competitive three-way pitch. Stickeyes' worked on the brand's PPC activity in the US when it ...

A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s name or other brand elements. While it might seem counterproductive considering you most likely naturally ...

BullGuard are the UK’s leading internet security software provider. Founded in 2002 on the vision of a single product to protect and secure the Internet consumer, BullGuard has since established ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for ...

UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing. Both SEO and PPC are essential components of ...

Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might seem at first. Platforms like Google Ads give you a limited amount of space to catch a searcher’s eye, ...

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend ...