Sales collateral includes any type of printed or electronic materials that support the sales process. The purpose of these materials is to give prospective buyers the information they need to decide ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

There comes a point at which your business needs a change and a big one at that; it’s time for your company to consider rebranding. What exactly is rebranding? Rebranding is the process of changing ...

You can spend 60+ hours a week developing industry-leading marketing collateral, but unless your sales reps deliver the right piece of collateral in the right scenario at the right moment it could ...