Parade, the direct-to-consumer underwear brand that launched in 2019 and quickly became a cult favorite, is officially entering the bralette market. The company recently launched two new bralettes — ...

In just two short years, Parade has carved out a level of success unheard of in an industry filled with shopping mall brands we've frequented since junior high. As the Gen Z of underwear companies, ...

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When it comes to shopping for women’s undergarments, it often feels like the odds are not in our favor. Even something as simple as a bralette can have so many variables: Does it pinch? Will the ...

Intimates brand Parade quickly gained a large following when it was founded in 2019: Before it even launched, the direct-to-consumer brand had amassed a waitlist of over 70,000 shoppers. A Select ...

We absolutely adore sheer tops. Now that spring has sprung, it's an ideal opportunity to rock the unique fashion essential. While we can't get enough of wearing cute see-through tops, we have to admit ...