Few toys spark the imagination like Disney princess toys. After all, they’re inspired by some of the most well-animated, charming characters in the world. And with a level of popularity that shows no ...

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...

Toys are getting more expensive, and inflation isn't the only thing to blame. WSJ’s Shelby Holliday looked into why a small Covid-19 outbreak in China has prompted toymakers big and small to raise ...

Jan. 26 (UPI) --After losing its Disney princess lineup in 2016, Mattel has won back the license to make Disney princess toys, including Anna and Elsa, popular Frozen dolls. In 2016, Mattel lost the ...

There also will be a new Disney Frozen collection dropping this January. With a new year comes an exciting new re-imagined line of Disney Princess dolls. In partnership with Mattel, both brands have ...