When Veronica McGregor, manager of the NASA Jet Propulsion Laboratory's news office, signed up for a Twitter account to send dispatches on behalf of the JPL's Mars Phoenix Lander mission, she thought ...

Twitter’s full of colorful characters. From musing musicians to orbiting astronauts, the 140-character universe seems to have a place for everyone. And that includes total tools. Twitter’s biggest ...

When’s the best time to tweet? How can you find more relevant people to follow? Want to track your tweets and retweets? While Twitter.com is a good place to start and dashboards such as Hootsuite and ...

When it comes to social media management, generative AI tools can be hugely useful for helping with planning and scheduling, as well as automating routine elements of content creation. In fact, there ...