Pluribus is currently the most popular show on Apple TV+. This week, the CEO of Apple, Tim Cook, referenced the series on ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Apple CEO Tim Cook has once more taken to X/Twitter to announce when the next new device is coming, and while he avoids saying its full name, it's the MacBook Air. Just as he did with his announcement ...

Apple CEO Tim Cook bought nearly $3 million shares of depressed Nike stock following the company’s disappointing earnings ...

Apple CEO Tim Cook bought $3 million in Nike shares, nearly doubling his stake in the company.

Apple CEO Tim Cook is doubling down on his Nike stock ownership, with his purchase of close to $3 million in shares seen as an endorsement of the sports brand's turnaround strategy.

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show. In a short video shared today by "Severance" executive producer ...

Apple CEO Tim Cook made $74.6 million last year, per the Wall Street Journal. The pay places him as the fifth most highly compensated CEO of 2024. Apple had a market cap of over $3.4 trillion at the ...

He made Apple into the world's first $4 trillion company, but Tim Cook's salary lags behind CEOs from Microsoft, Starbucks, ...